McEffect - Science Behind the Addictiveness Fast Food
People tend to get cravings when the brain starts calling for a certain food - often fast food items that isn't considered healthy or nutritious. Although the conscious mind knows they are unhealthy, some parts of our brain seem to disagree. I've always been interested in how the fast-food industry designs its products to manipulate our senses, inviting us to buy and consume them even when we know they are bad for our bodies. In my body of work, I use McDonald's products and branding as a representative of fast-food brands collectively. This series explores multiple factors that may contribute to the addictiveness of fast food in America: psychological effects, its taste and texture, and marketing tactics.